About Us
About Universal Reliance (Group)
Universal Reliance (Group) Pte Ltd, founded in 2003, and headquartered is based in Singapore.
With a dedicated professional team, UR follows a philosophy of diversified investment, specialized operations, and comprehensive growth. Guided by the principle of "Surpassing Ourselves, Creating Value", UR formulates its strategies to accelerate the development of the China-ASEAN Free Trade Area.
UR's subsidiaries and investment entities include: UR Travel Pte Ltd, Singapore-China Integrated Developments (Guangxi) Pte Ltd, China-ASEAN Mercantile Exchange (CAMEX), China-ASEAN Fruit Commodity Exchange (CAFCE).
In addition, Universal Reliance (Group) Pte. Ltd. has been officially appointed as the China–ASEAN Expo Secretariat Singapore Liaison Office, as well as the Guangxi Economic and Cultural Exchange Office (Singapore), Guangxi Chamber of International Commerce. We look forward to connecting with you — let's explore how we can create value together through partnership
Universal Reliance, Integrity, Infinite Sincerity
益嘉诚，诚意无限
Empowering clients to soar in the digital age, co-creating a smarter future with you
助力智慧腾飞，共创数智未来
China-ASEAN Expo Secretariat Singapore Liaison Office
中国-东盟博览会秘书处 新加坡联络处
Since 2004, Universal Reliance (Group) Pte. Ltd. has been entrusted by the China-ASEAN Expo Secretariat to serve as its Singapore Liaison Office, and remains the only permanent overseas liaison office among ASEAN member states.
The core functions of the Liaison Office include promoting the China-ASEAN Expo (CAEXPO), the China–ASEAN Business and Investment Summit (CABIS), as well as related exhibitions and conference activities to Singapore's government agencies and business community. Over the years, it has become a key bridge facilitating exchanges and cooperation between China and Singapore - particularly between Guangxi and Singapore - contributing to deeper regional engagement and partnership.
Milestones of Universal Reliance (Group)
Over 2 decades of growth & excellence
Universal Reliance Pte Ltd was established with its office at Bencoolen Street, Singapore
Offically appointed by the China-ASEAN Expo (CAEXPO) Secretariat as the "China-AEAN Expo Secretariat Singapore Liaison Office"
Received official written authorization from the CAEXPO Secretariat to conduct exhibitor recruitment and promotion for the 2nd CAEXPO in Singapore.
Subsidiary UR Travel Pte Ltd was established
As the Singapore Liaison Office, we joined a high-level delegation led by Singapore Prime Minister Lee Hsien Loong to attend the 3rd CAEXPO in Nanning, Guangxi.
The first phase of the Singapore Business Park within the China-ASEAN Business Park, in which our company participated, was completed on schedule ahead of the 4th China-ASEAN Expo.
The company was restructured and renamed Universal Reliance (Group) Pte Ltd
The Group was participated in the development of the China-Singapore Nanning International Logistics Park (CSILP), which was officially launched with a groundbreaking ceremony in Nanning, Guangxi, China
Hosted the delegation led by Lu Xinshe, Secretary of the Guangxi Party Committee, and witnessed the launch of the China-ASEAN Multimodal Transport Alliance
Phase I of China-Singapore Nanning International Logistics Park (CSILP) was completed despite the global pandemic
The China-ASEAN Mercantile Exchange (CAMEX), jointly developed with the CAEXPO Secretariat, was completed and officially launched
Hosted a delegation led by Mr Liu Ning, Secretary of Guangxi Party Committee, and co-organized key events, including the the "20th CAEXPO Roadshow (Singapore) & Guangxi Products Going Global Fair", "The Wuzhou Liubao Tea Singapore Promotion", "The China-Singapore Connectivity & New International Land-Sea Trade Corridor Economic and Trade Cooperation Forum"