About Us

About Universal Reliance

Universal Reliance (Group) Pte. Ltd. stablished in 2003 and headquartered in Singapore, is a diversified enterprise driven by a dedicated and professional team.

Guided by the principles of diversified investment, specialized operations, and integrated development, we formulates its development strategy around its core philosophy of "Surpassing Ourselves, Creating Value". With Singapore as its strategic base and a strong focus on global markets, Universal Reliance is committed to actively participating in and contributing to the development of the China–ASEAN Free Trade Area, fostering deeper regional economic integration and cross-border collaboration.

The subsidiaries and strategic investment entities of Universal Reliance (Group) Pte Ltd include: UR Travel Pte Ltd, Singapore-Guangxi Integrated Developments Pte Ltd, China-ASEAN Mercantile Exchange (CAMEX), China-ASEAN Agriculture Products Distribution Center.

In addition, Universal Reliance (Group) Pte. Ltd. has been officially appointed as the China–ASEAN Expo Secretariat Singapore Liaison Office, as well as the Guangxi Economic and Cultural Exchange Office (Singapore), Guangxi Chamber of International Commerce.

益嘉诚，诚意无限

Universal Reliance, Integrity & Infinite Sincerity

Empowering Intelligent Growth, Shaping a Digital Future

助力智慧腾飞，共创数智未来

China-ASEAN Expo Secretariat Singapore Liaison Office

中国-东盟博览会秘书处新加坡联络处

Since 2004, Universal Reliance (Group) Pte. Ltd. has been entrusted by the China-ASEAN Expo Secretariat to serve as its Singapore Liaison Office, and remains the only permanent overseas liaison office among ASEAN member states.

The core functions of the Liaison Office include promoting the China-ASEAN Expo (CAEXPO), the China–ASEAN Business and Investment Summit (CABIS), as well as related exhibitions and conference initiatives to Singapore's government agencies and business community. Over the years, it has become a key bridge facilitating exchanges and cooperation between China and Singapore, particularly between Guangxi and Singapore, contributing to deeper regional engagement and partnership.